B.I.D. Quality Mix

In 1984, the founder of B.I.D. (Business Initiative Directions), Jose E. Prieto, created a pioneering concept: Quality Mix. In the past decades and thanks to its innovative ideas, Business Initiative Directions has succeeded in becoming one of the first four worldwide organizations which implement Quality Culture in top local, national, continental or global companies.

Tata Elxsi's Automotive Division Granted the B.I.D. World Quality Commitment Award

Tata Elxsi's General Manager of the Automotive Division, Ramanathan Natarajan, received the World Quality Commitment Award from Business Initiative Directions President Jose E. Prieto at BID's Quality Convention in Paris.

Jose E. Prieto President of B.I.D. and Ramanathan Natarajan Tata Elxsi's General Manager of the Automotive Division

BID's World Quality Commitment Award to Tata Elxi in Paris

Tata Elxsi is an associate company of Tata Group, one of India's largest and oldest conglomerates with 98 companies and 289,500 employees in six continents. The company's annual revenues amount to $28.8 billion and its market capitalization is $66.26 billion.

Some examples of the most prominent awards received by Tata are the National Award for Research and Development Efforts in Industry in the Mechanical Engineering Industries sector in 1999; the National Award for Successful Commercialization of Indigenous Technology by an Industrial Concern in 2000; and the CSIR Diamond Jubilee Technology Award in 2004.

Tata Elxsi's VCL division wins National Award for Anniyan

Tata Elxsi's VCL (Visual Computing Labs) division, its animation and visual effects arm, has won the 53rd National Film Award (Best Special Effects) for their work in Shankar's Anniyan, a Tamil movie that went on to become a mega blockbuster. Termed the Silver Lotus Award, the award was given in recognition of the superlative visual effects and animation work that Tata Elxsi has done in the film.

Commenting on the award, Pankaj Khandpur, creative director, VCL, Tata Elxsi said, " Winning the National Award is no mean feat and we are extremely honored to have the nation's most prestigious award bestowed upon us.

Jaguar, Land Rover...and now Ferrari

An Indian Ferrari? Tata interested in buying Ferrari

It's becoming increasingly apparent that India's largest automaker, Tata, cannot be stopped. On the verge of finalizing a deal to acquire Jaguar and Land Rover from Ford, Tata is now rumoured to be interested in buying a stake in one of the most beloved performance marques of all times: Ferrari. We stress that this is a rumour, because it stems from a quote given by Tata's Chief, Ratan Tata, to Italy's L'Espresso in which he reportedly said that he's always dreamt of being a fighter pilot (takeover of Bob Lutz?) and participating in the shareholding of Ferrari.